The most iconic products Greta Grossman designed in the 40′s and 50′s were the Gräshoppa floor lamp and the Cobra floor and table lamps. In 1950, the Cobra lamp won the Good Design Award and was subsequently exhibited at the Good Design Show at the Museum of Modern Art. Grossman was highly influenced by European Modernism, which had been imported to the US by influencial architects, such as Walter Gropius (founder of the Bauhaus) and Ludwig Mies van der Rohe. Grossman, in turn, played a significant role in defining the aesthetic of mid-century Californian Modernism.
The iconic Gräshoppa lamp was first produced in 1947. The tubular steel tripod stand is tilted backward and the elongated aluminium conical shade is ball-jointed onto the arm; so the light can be directional, yet the glare is minimal. Both stand and shade are powder-coated. The classic Cobra lamp takes its name from the shape of the oval shade, which is reminiscent of a Cobra’s neck. The tubular flexible arm can be bent in all directions and the shade can be rotated through 360º. The base is covered in powder-coated aluminium and weighted with a cast iron ballast. Today, Grossman’s product designs are highly collectible and are sold at auctions all around the world. Grossman’s products are unique, modern classic designs.
H412mm x Ø144mm
The arm of the lamp is made of brass and the shade and base are powder coated metal.
Design is deep in our DNA
Gubi was founded in 1967 by Jacob and Sebastian’s parents, Gubi and Lisbeth Olsen. They initially focused on producing Olsen’s furniture designs and selling textiles to the retail sector. Eager to make their own mark, the sons opened a concept store and introduced fashion into the equation. In fact, they were amongst the first to import Prada and Helmut Lang to Denmark, returning their focus back to the family business in 2001.
Since then, we have transposed the original creative vision into a contemporary context, putting Gubi on the map as a global player on the design scene. In an ever-changing international landscape, it takes an enormous amount of drive and determination to keep chasing icons. It’s that type of endless energy, enthusiasm and entrepreneurial spirit which has catapulted Gubi into an iconic status all its own.
On a continual quest
Fuelled by our passion to discover overlooked icons from the past and future icons in the making, we’ve made a distinctive name for ourselves in the international design arena as a dynamic design force to be reckoned with. We see ourselves as treasure hunters, where curiosity, courage and intuition are key components for our success. Design is all about discovering gems and following your instincts. It involves travelling, searching and finding long-lost remnants from the past as well as contemporary, cutting-edge designs from new artists on the horizon.
The result is an eclectic, intercontinental collection that blurs the lines between the past and the future. An extensive assortment of extremely aesthetic, thought-provoking designs characterised by simple, arresting shapes, original materials and innovative techniques which defy time and space. Imbued with a beauty that resonates with design aficionados, architects and designers all around the world.
Icons of the future
Our uncanny ability to recognise diamonds in the rough along with original ideas and inspirations have also resulted in a unique collection of exciting new designs worth coveting. We have forged creative collaborations with emerging designers who challenge our assumptions about form and function. Each new design has an equally intriguing tale to tell, appealing to individuals who dare to take the road less travelled. A strategic move that reflects our insatiable desire to venture out into the unknown. Of course, taking on a new design always involves a risk. Often the designer has done something quite difficult or created a design that doesn’t seem commercial at first. But taking chances is what keeps us one step ahead. A case in point is the Gubi Chair from our namesake line, created in collaboration with Komplot Design. It was the first 3D veneer chair ever made and quite a challenge. But it was worth pursuing, as it has garnered numerous awards and was chosen by MoMA to be featured in their permanent collection. Another example is GamFratesi, an award-winning Danish-Italian design duo receiving global recognition for their iconic, informal style. The Masculo Collection from Gubi paves the path for its rightful place as a future design classic.
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